Editorial Policy

The promise behind the site

A site is only as good as the process behind it. Here is ours for Plain-language help with chatbots, automation, and AI assistants, written plainly so you can weigh the rest of the site against it.

Accountability

Every article carries the name of the person who wrote it and links to their profile. We do not publish under a house byline, because a house cannot be asked to explain itself.

Felipe Navarro, Chatbots and business automation writer. Felipe writes about chatbots and automation for small businesses, focused on what actually helps rather than what sounds impressive.

Hedda Lindgren, AI assistants and productivity writer. Hedda covers AI assistants and everyday automation, translating the hype into practical habits anyone can use.

Oskar Petrov, Automation tools writer. Oskar explains automation tools for beginners, helping people start simple and avoid overcomplicating their setup.

How we date articles

We treat dates as facts, not decoration. Refreshing a page to look current without changing its substance is a small lie we would rather not tell, so we do not touch the date unless the content genuinely moved.

From idea to published

• Dump first. Everything the writer believes goes down, unsorted.
• Mark the soft parts. Anything held on memory rather than evidence gets flagged.
• Check or cut. A flagged claim is either supported or removed. There is no third option.
• Second reader. Somebody else hunts for sentences that sound more certain than the evidence allows.

How we choose what to write

We keep a running list of questions readers send us, plus questions we had ourselves and could not find a straight answer to. A topic gets written when it appears on that list more than once.

Where money enters

A minority of outbound links are commercial. None of them have ever changed a sentence that was written before the link existed.

We have never taken a criticism down because somebody asked, and the asking tends to tell readers more than the original complaint did.

Our refusals

• Claims about outcomes that nobody can verify.
• Content produced only to fill a keyword slot.
• Recommendations we would not give a friend who asked in person.

Corrections

Write to [email protected] with the page address and what is wrong. Factual errors are fixed quickly. If the correction changes the conclusion of a piece, we add a short note at the foot of the page rather than quietly editing it.